Especially today, in the midst of an increasingly competitive market, proper people management is a key activity for the survival and success of any business. It is not by chance that the big companies are investing more and more in the matter.
According to research published by Harvard Business magazine, companies that effectively invest in Human Resources have a performance (on average) 51% higher than their competitors. And this is just one of several surveys that reveals the importance of this activity.
With that in mind, we have created a post especially for you. In this article we will talk about the importance of managing people and how it can be optimized in your company. Keep reading and stay on topic. Good reading!
If a few decades ago HR was seen as a source of costs, today, on the contrary, it is considered a strategic area. This is because it helps to make the company more prosperous, productive and weather resistant in the market.
When investing in company employees, it is possible to structure extremely productive, competent skates that are capable of delivering results off the curve. In addition, internal synergy and adherence to organizational values can be optimized.
Here are some of the key benefits of investing in Human Resources:
- Increases the satisfaction of final customers, as they are better served. Currently, it is estimated that 86% of consumers migrate to the competition because they are poorly served. Extremely high number;
- Decreases the number of errors and problems within the company. This is because the internal communication becomes more efficient, causing all employees to act with more affinity;
- Optimizes team productivity. Currently, professionals spend about 17 hours a week in an unproductive manner. With good management, all employees become more productive and committed to results;
- Contributes to integrate new talent into the company. This is a very important activity because Brazil is among the five worst countries to hire skilled labour. Thus, selection becomes more efficient;
- Guarantees the longevity of the company. This is because satisfied employees are more innovative, able to idealize, develop and implement solutions to the problems that exist in the organization.
These are some of the key benefits, but there are still others. According to Sodexo research, small and medium-sized companies that invest in people management are about 70% more profitable and 86% more productive.
From strategy to execution, and the role of employees
Every year, companies spend a huge amount of time, energy and money to create strategies that can boost their bottom line. The point is: for these to succeed, they must be implemented with zeal.
Here, once again, comes the importance of people. Those who contribute to executing the strategies (however elaborated they are) and achieving the desired goals are the employees themselves. So it is imperative to keep them competent.
When this is done, the strategy can be achieved with maximum efficiency. Or rather, you can achieve the desired results with the least amount of time, effort and money. This makes the company more profitable and competent in its segment.
This reverberates throughout the enterprise, in its various levels and areas of activity. But, always remember, this result can only be achieved with the commitment of each employee, everyone must be trained and motivated in the pursuit of the goals.
The main tactics for good HR management
As seen, there are many benefits. But it is necessary to know how to structure good people management, which inspires great results. For this, a good salary is not enough, one must have creativity and know the best tactics.
We listed some tips for you:
1. Recruit the best, always
Everything starts even in recruitment and selection. To have a successful team that delivers great results, it is imperative to hire great talents.
For this, in addition to structuring an excellent selection process, it is necessary to build an employer brand, which acts as a magnet for professionals above average.
2. Encourage team synergy
Imagine a football team, everyone works together, knows their roles and clearly understands the main goal: to score. That’s synergy! Develop this on your staff, get everyone working together to reach the goals.
3. Continuously develop employees
A competent employee can masterfully perform their daily tasks, eliminating errors and producing much faster. For this reason, it is necessary to invest in the continuous training of employees, making them better every day.
To define the right training, a performance evaluation is required. The goal is to identify the set of knowledge, skills and attitudes that must be improved in each team member.
4. Reward the best singles
On a team, there is always someone who stands out. It is important to reward this person and show that they are always observing the great deeds. This creates a sense of meritocracy, doing it deserving. So the talents will be more motivated!
A good reward should be fair, according to the complexity of each task. In addition, it is important to balance financial and non-financial bonuses.
5. Retain talented professionals
It is not enough to hire the best, it is necessary to retain those who deliver real results and have adherence to the organizational culture. To do this, create a pleasant work environment, invest in internal communication and good complementary benefits.
6. Monitor the results achieved
Above all, it is important to monitor the results of people management. For this, it is common to use key performance indicators (or KPIs, as they are also known). They are linked to the performance of various activities, such as:
- employee productivity;
- number of disconnections in a given period;
- level of absenteeism;
- level of internal satisfaction.
By applying these tips, you will be able to boost your people management, ensuring that all employees feel happier and motivated to work. By doing so, you will be able to leverage the outcome of the entire company, making it more prosperous and longevity.