The boiling frog experiment is one of the outstanding scientific experiments, conducted in 1995 by Professor of Biology Department of Harvard University, Douglas Melton. The experiment clearly claims that putting a frog in already boiled water then he will jumped put and of you put frog in cold water then the frog will not be able to find the rising temperature of the water and death, as a result.
Through the use of boiling frog experiment, many researchers have placed focus to resolve various problem within various types of business companies, while using boiling frog concept as a hypothetical support as a way to respond different complex and disastrous situations occur in business companies. The idea to put frog in the pot shows the way an organization acts and decides over its different activities, whereas the end result of the boiling frog experiments shows the culture of an organization.
Furthermore, the boiling frog experiments is a way to understand the climate change within the business domain. For instance, in china, almost all companies have their share within the local market and, for this reason, the market is like a boil water in which companies should not put their frog or decisions. In a broader sense, for companies in china, the climate is changing and raising temperature by means of the fact that companies are facing issues to have business dealings at domestic level, as they all have their competition in different businesses due to which it has become hard for companies to settle their business in the boiling water as it would put out their efforts out of the pot like the frog.
So, linking with the idea of boiling frog, it would not be wrong to say that businesses should need to put their frogs in cold water as a way to avoid further problems. In this regard, the idea to think outside of the box can help companies to deal with their boiling frog experiment. In other words, as you can see today, there are many businesses in all over the globe many of them are facing boiling frog issues, especially when it comes about to make a new business decision or to innovate new business idea or other products and services.
So, for business companies, there is a need to think out of the box, as a way to deal with the climate change within the domain of business. For example, through the use of thinking out of a box, business companies can put their frog in cold water so that it gradually reached at the death point. The frog in this case are the competitors of business companies and temperature of the water is the business environment in which companies are more likely to expand their business in an effective manner.
Another example, regarding the idea of thinking out of the box lies in the fact that it helps business companies to work over a unique business idea or by inventing a new business product that is successful as well as unexpected by others. For example, suppose a business company wants to launch or introduce a new product or service that is already existing in the market but in different environment or have different nature. For doing so, the company then put its efforts and other assets for a long time with the sole purpose to achieve success, as a result. After a constant struggle time, if the company fails to achieve what he wants then the only thing that comes in mind is what about different things and decisions taken to achieve this product. While thinking about failure and steps that leads towards the failure, the company then can realized that what mistakes have been committed while demanding for the intended results of all effort and time. At this point, the company will then think out of the box, whereas observing its failures and things that caused the company to fail over its agenda.
Companies, in reality, can establish their businesses, while thinking out of the box, in an effective manner. In fact, thinking out of the box helps companies to grow faster, even after facing many failures. For example, if a business company fails to market various products and services then the company next step is to either quite the intended product or its delivery or to think about different to deal with the marketing techniques. For example, the failure can help the business company to focus on the pattern of failure, factors that caused failure, competition due to which promotional and marketing activities regarding the intended products failed etc. This is what we called as thinking out of the box, as when a problem occur companies should not go deeply into that problem with the intention to resolve it, but they need to think above the efforts and have a view from top to bottom.
Another example to think out of the box, linking with the above mentioned example, is that failure to market product can help companies to think about their way of communicating about the product companies want to market. If companies find that their way of communicating about thei9r products was wring and unappealing then it is the true thing that is thinking out of the box.
Last, but not least, through the boiling frog experiment one thing become clearer that is never do business in setting or business environment in which same products or services are already existing try to introduce new products as in such market the temperature is already high and, thus, their frog can jump out of the pot. Also, companies should put their frog or decisions or activities in cold temperature like establishing a new business in a new place or establishing a new business with changes that should be up to date. Thinking out of the box is then the next idea through which companies can think above their efforts as imagination so as to identify their failures and to take new steps to overcome those failures to gain success, as a result.
This article first appeared in Mibrand Business Magazine Vol 1, Issue 6, available for download here.