How does an owner run a business? From a staff point of view, given a choice, do you prefer a salaried manager to run the business or would you rather the owner to boss you around? ..
IFormer International Trade and Industry Minister YB Datuk Sri Mustapa Mohamed was reported to have said at an event earlier this year that Malaysia is expected to receive almost 60,000 ..
Salespeople, as they do in Glengarry Glen Ross, a 1992 film often find that leads from marketing leave something to be desired. Marketing, in turn, feels that the salespeople ..
I have written several articles on the possibilities of progress and change within the marketing world. The need of Augmented Reality and other digital aspects are interesting subjects; ..
Brand Engagement with the Millennials. Brands are battling hard to gain more market share within the millennial space today. Their behavior patterns of purchasing are interestingly ..
Marketing Your Brand to the Selfie Generation Marketing in this current age has its own challenges, as the current generation of consumers is markedly different than previous generations, ..