January 17, 2022

How Signify help SMEs Become to be More Sustainable?

Sustainability is core to everything we do. Our Brighter Lives, Better World program sets ambitious targets for sustainable revenues and sustainable operations. We are the #1 leader in our industry in the Dow Jones Sustainability Index.

How Signify help SMEs Become to be More Sustainable

Signify is the world leader in connected LED products, systems and services that brighten lives with some 32,000 employees worldwide.

MiBrand talked to Mr Alok Ghose, Chief Executive Officer of Signify in ASEAN to find out how Signify able to help SMEs to become more Sustainable?

1. What is Signify all about?

Signify, formerly known as Philips Lighting, is the world leader in the lighting industry. We underwent a name change because lighting has become an intelligent language that goes far beyond its essential purpose.

In Signify, we unlock the extraordinary and unique potential of light through our consistent innovations.


Interact is our secure, scalable IoT platform that collects and shares data back and forth between connected light points, sensors and devices embedded in Interact connected lighting systems. 

Interact enables you to benefit from edge technologies, big data processing and analytics, and machine learning.

Who is Signify?

Signify, formerly known as Philips Lighting, is the world leader in the lighting industry. According to Eric Rondolat CEO, Signify “The choice of our new company name originates from the way light becomes an intelligent language, which connects and conveys meaning. It is a clear expression of our strategic vision and purpose to unlock the extraordinary potential of light for brighter lives and a better world.”

Signify’s Sustainability Program

Mr Alok Ghose, Chief Executive Officer of Signify in ASEAN

To date we have products and solutions that covers both consumer and business industries. Under our consumer offerings, we have Philips LED lighting, EyeComfort range, Wiz Connected and Philips Hue. In the B2B sector, we tap into the Internet of Things (IoT) technology to create hyper-connected lighting solutions in our Interact verticals as well as TruLiFi.

Signify aims to light up the world with our products and services and through our sustainability campaign, Brighter Lives, Better World. 

2. What is “Brighter Lives, Better World” campaign all about?

Sustainability is at the core of our business. We aim to become carbon neutral in all our operating markets and to date, we are on track to achieving this. We are leading the industry to light up the world into a more sustainable future with the Brighter Lives, Better World campaign.

We are committed to this mission and believe we can create a positive impact to the planet by changing the way we create and use light. With our solutions, we promise energy efficiency through LED lighting, social benefits of choosing the right kind of solutions for every condition as well as circular lighting to lead to a circular economy.

We are committed to becoming 100% carbon neutral in our business, creating the best and safest workplace for our workforce as well as contributing zero waste to landfills. Finally, we have been named the industry leader in Dow Jones Sustainability Index for three consecutive years

3. Why does the World need energy to be sustainable?

Energy that is not sustainable has a high impact towards the environment. Carbon emissions released by manufacturing goods can severely affect climate change by adding on to the greenhouse effect.

This in turn will raise the global temperature and poses a great threat to the natural balance of the environment causing a raise in natural disasters. Furthermore, energy that is not sustainable will eventually run out such as petroleum for vehicles.

There is also a stark difference between the energy consumption and accessibility between first world and developing nations compared to third world countries. 

Sustainable energy can help reduce environmental impact by reducing carbon footprint. This in turn will give the environment a chance to recuperate and heal. It will also take longer periods of time to run out, giving mankind a more sustainable source of energy.

The simplest example within the lighting industry being the lifetime of LED lighting compared to incandescent lighting. Sustainable energy also gives opportunity for access to energy worldwide including undeveloped nations through options such as solar powered solutions.

4. How does Signify help achieve energy sustainability?

Signify is committed to becoming carbon neutral. We are currently on track with 82% of our full operations already carbon neutral. Most of our revenues come from selling products, services and systems that are sustainable. 94% of our purchased electricity comes from a sustainable source and we recycle up to 90% of our manufacturing waste.

We are still in the process to become more sustainable and environmentally friendly but at the rate we are going, we are confident in our efforts and can proudly say we are the world leader in the lighting industry for sustainable business.

We would like to set an example to our counterparts and we urge them to join us in our efforts to make the planet better. 

Signify does not only look internally when it comes to sustainability. We would like to create sustainable cities and communities with our offerings to make the world a greener place. We also provide affordable and green energy to lesser developed nations worldwide.

We constantly educate our people and the public on responsible energy consumption to accompany our responsible production. All in all, we are constantly working towards a better future through sustainability. 

5. IOT and Signify what the relations ? What is the growth or future trend?

Signify is home to the Interact verticals, an IoT enabled lighting solution platform. It is a secure, scalable IoT platform that collects insights from connected LED lighting, embedded sensors and IoT devices over an IoT-ready connected lighting system. 

This platform manages user and device security, authentication, and authorization, enables the ingestion, storage, governance and analysis of data, powers real-time, historical and predictive analytics and generates insights and reports to help businesses make informed decisions as well as drive innovation within their operations which will then in return help them to reduce cost and optimise productivity as well as efficiency.

This platform offers a vertical of solutions across multiple industries such as Interact Office, Interact City, Interact Retail, Interact Industry, Interact Landmark, Interact Sports, Interact Hospitality and Interact Pro. We see a growth within this platform as more and more businesses and industries acquire this platform to optimise their lighting solutions.

The future trend we hope to see with the Interact verticals is opportunities to create smart cities and communities locally as well as globally. We also see an increase in adoption of this platform in offices and buildings as consumers begin to understand its benefits.

6. Will smart homes or smart offices make the world more greener?

In short, it will definitely make for a greener environment as it is green technology. When users optimise their lighting solutions and energy usage, it will reduce cost in many ways. 

Within homes, it reduces costs of electricity bills as users are allowed to control their light intensity to their needs at any given time as well as remotely control their home lighting system.

For example, during the day, when there is sufficient natural lighting, one may not need such bright intensity of lights and can choose to dim their lights which in turn will use lesser energy.  LED lighting in smart homes also requires less replacements as they have a longer lifetime than incandescent lights With the Philips Hue and soon Wiz Connected, smart homes can be created where lighting serves more than the purpose of a daily household essential. It is environmentally friendly, affordable and circular.

Within offices, the Interact vertical not only helps save overhead costing, it also empowers employees to choose the lighting intensity that works best for them in turn increases productivity and efficiency. The optimisation of lighting allows for lesser energy to be used and avoids energy wastage.

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